Building and managing a major donor pipeline is a deliberate and thoughtful process. The session focuses on relationship science and rapport building techniques, tactical strategies to rapidly build your major donor pipeline, and tools to measure and manage donor relationships and progress toward giving. This session will provide useful techniques, tools, and strategies that will help participants rapidly build a major donor program.
In addition, this session will demonstrate techniques to more accurately scope and determine the size of a successful major gift ask. We will discuss a series of qualitative and quantitative questions designed to capture key intelligence about a potential donor.
The session will:
- Provide strategies, tools and processes to identify, qualify and gain access to donor candidates and donors.
- Discover unconscious competencies and examples of how we use them intentionally.
- Provide elegantly simple donor relationship management tool.
- Empower attendees to “calculate” the size of a major gift ask, based on qualitative and quantitative information.
- Help you know if you are ready to make the ask.
About our Presenter:
Larry G. Raff, President, Copley Raff Inc.
Larry is president and principal of Copley Raff, Inc., a U.S. and international management and fundraising consulting firm that specializes in raising the sights of nonprofit organizations and helping them to meet aspirational goals. He is also of counsel with Rising Tide Direct LLC, a direct mail and marketing firm that stresses the use of direct marketing channels to maximize net revenue and to identify and move contributors into the major donor pipeline.
Larry has held leadership advancement positions and consulting engagements for more than 35 years. He and his firm have served hundreds of organizations of all sizes and reach from every nonprofit sector and have earned a reputation for achieving client objectives through both creative and rigorous application of proven advancement practices.
A highly-regarded thought leader, Larry has: an international readership for GivingTake, the blog he has published since 2011; served as President of The Friday Forum, a group of senior development professionals in Boston; led high-level trainings across the nation; and, authored articles in leading fundraising journals.
Zoom information will be sent via email in advance of the session.