Home » Events » Capital Campaign ABC’s: What to Know Before and When You Conduct Special Campaigns

Capital Campaign ABC’s: What to Know Before and When You Conduct Special Campaigns

Date:
November 10th, 2021
Time:
10:00AM to 12:00PM
Location:
Zoom - information to be emailed
Audience:
Consultant, Grantseeker, Nonprofit
Event type:
Skillbuilding
Member fee:
$25
Base fee:
$40
ABC blocks with Capital Campaign Basics title

Program Description

Conducting a capital campaign can seem daunting, especially if it’s your first one. This workshop will help you understand what it takes to conduct a successful capital campaign. We will explore traditional and non-traditional approaches to structuring and conducting a campaign and address a myriad of important questions to ask before you even take the first step including: How do you know when your organization is ready? What factors need to be in place to be successful? How does a small or medium sized nonprofit that’s capacity-constrained position itself for success? What should be expected of staff and board leadership?

We will discuss the pros and cons of conducting a feasibility study, and we’d be remiss if we didn’t tackle the deep-seated fear that capital campaigns adversely affect annual fundraising goals. (They should do the opposite!)  We’ll even explore alternative approaches like focusing on crowd raising as a major campaign strategy.

By the end of the workshop, we will have examined different kinds of capital campaigns, explored the diversity of paths you can take with your team, and outlined the core ingredients for success. You will leave with an understanding of the questions to ask before the launch and what you will need to do to attract and inspire a community of investors who will make your campaign vision a reality.

For maximum benefit, please consider inviting key board members and executive leadership to this workshop so your team can walk away with a shared understanding.

Our Presenter

For nearly 30 years, Chuck Gordon has served as a senior nonprofit professional and consultant, helping nonprofit organizations in Massachusetts and across the country realize their vision by raising increased revenues.  

Today, Chuck leads the New Kensington Group, a full-service consulting firm helping nonprofit leaders grow their organizations.  His work focuses on strategic planning, fund raising, executive search, and board leadership and governance support.  As a nationally recognized trainer and speaker, he dedicates significant time to building the fundraising capacity of nonprofit professionals and senior volunteers.  

Chuck has built and led three national development programs, having served as the National Chief Development Officer at City Year, Health Leads and uAspire, doubling revenues in each organization during his tenure.   For 21 years, Chuck built an impressive track record at the United Way of Massachusetts Bay and Merrimack Valley, building the largest major gifts program among 1400 United Ways in the country and running the largest non-bequeathed endowment campaign every conducted by a local United Way.   He spent 15 years during his tenure as a volunteer trainer, speaker and consultant for United Way of America, including 4 years as the national chair for United Way Worldwide’s Major and Planned Gifts Council.  Chuck previously served on the boards of the Wheelock Family Theatre, Eastern Middlesex ARC and Boston Children’s Theatre and was named one of Boston’s ’40 Under 40’ by the Boston Business Journal.  He received his BA from Brandeis University and MBA from Boston University.

Registration type: 
Normal registration
 

Zoom Instructions

Zoom information: Zoom information for the program will be sent out to all registrants one week before AND in the afternoon of the business day before the session is scheduled to take place.  Please reach out to info@philanthropyma.org if you believe you are registered for this program and do not receive the link.

Registration & Program Follow-up Materials: Registration for the program will be closed at 2pm EST on the day before the program is scheduled to take place.  If you register after this point, you will be added to the waitlist and will be able to receive the program recording as well as all follow-up materials from the session.  For fee-based Nonprofit Partner programs, you can request these materials for a discounted rate.  Please note that it may take up to a week to prepare and disseminate those materials to all registrants.

Community Guidelines

Philanthropy Massachusetts has adopted these Community Guidelines for all programs.

Program Policies

Refunds: When an event or program requires payment, payment is required in advance unless alternative arrangements have been made with an Philanthropy MA staff member. If payment has not been received and/or arrangements have not been made three or more business days before the event date, Philanthropy MA reserves the right to cancel your unpaid reservation. Philanthropy MA does not provide refunds, but a credit good for one year may be issued for future events if notice of nonattendance is received three or more business days prior to the event. If you need to cancel your event registration, please email Philanthropy MA staff at info@philanthropyma.org.

No SolicitationsPhilanthropy MA values knowledge sharing – connecting people with each other and with information. We strive to create a welcoming, collegial atmosphere at all of our events. We kindly ask program participants to refrain from soliciting other participants for business or grants while at events hosted by us, regardless of venue. 

AccessibilityTo inquire about accessibility of our programs, please email info@philanthropyma.org.

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