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Fast Tracking Your Grant Writing Skills: Introduction to Proposal Writing

April 23rd, 2020
1:00PM to 3:00PM
Your Computer
Consultant, Grantseeker, Nonprofit
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Member fee:
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*Due to the current health concerns around COVID-19, this program is now a VIRTUAL MEETING.* Remote participation in this event is available via Zoom video conferencing. Zoom is easy to use, and allows for phone or computer access. Remote access information will be sent in advance of the program via email.

Drawing upon her extensive fundraising background and grant writing experience to local and national foundations, Juliana Field will lead participants through understanding the mindset of foundations and the knowledge required to write engaging and winning grant proposals. This introductory workshop focuses on preparing grant proposals for public, private, and corporate foundations only. Attendees are encouraged to ask questions and actively engage in discussions with their video cameras on so we can be together even at a distance.

Workshop participants will gain an understanding about the larger world of institutional funding in America, learn what grant makers look for in a proposal, how they approach the review process, and the role of letters of inquiry and grant proposals as one part of a nonprofit’s institutional fundraising efforts. We will touch upon the current thinking and advice about grant seeking during COVID-19.

Participants will have the opportunity to understand the purpose of and explore the development of the six essential elements of a proposal narrative that make a strong case for support. This introductory workshop will focus on making a persuasive argument that demonstrates your project, your organization, and your goals are worthy of support:

  1. Writing the executive summary
  2. Establishing credibility and trust: introduction to the organization’s mission, goals, background, and unique value
  3. Presenting the need for your services: describing the problem and its scope for the people you serve using various types of available data sources
  4. Describing the project/program: explaining your organization’s effective, proven approach, solution, and impact on the reducing the problem (the benefits) in the short- and long-term
  5. Using basic evaluation methods and outcomes: compelling quantitative and qualitative data and testimonials to show proof of the organization’s impact.
  6. Summary


Juliana Field is the Grant Writer for Cradles to Crayons in Newton, MA. She was a director of development for more than 25 years and has served as a fundraising and grants consultant for nonprofit organizations in the U.S. She has done almost every kind of fundraising as well as public relations, marketing, and special events. For the past ten years, Juliana has been a guest lecturer at Lasell University where she has taught graduate-level proposal writing courses and now teaches the introduction to fundraising. Her extensive and varied experience in the nonprofit sector has spanned arts and culture, the environment, social services, and private and public education. Juliana currently serves as on the boards of two Boston-area documentary film organizations. She has traveled extensively and lived in many places in America, Florence, Italy and London, England. Juliana earned a B.A. in Anthropology from the University of Massachusetts - Amherst and a M.A. in Renaissance Art History from Syracuse University. She also holds a post-baccalaureate certificate from Adelphi University in arts/nonprofit management and is a graduate of the Nonprofit Executive Leadership Institute in San Antonio.

Registration type: 
Normal registration

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Accessibility: To inquire about accessibility of our programs, please email info@philanthropyma.org.

Media: Photographs and/or video may be taken at this event to support Philanthropy MA's efforts to educate and inform the community on the role of philanthropy, in marketing materials, on our website and through social media. If you prefer your image not to be used please notify us at the event. Thank you.

Going Green: In our continued efforts to Go Green in the office, our first step is providing a water station in our conference room for use at our programs, replacing bottled water. You may use your own personal beverage container or cups will be made available. Thank you for your understanding and cooperation.

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